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Don’t sleep walk into a speed limit – check “up-to” vs “guaranteed”

Nicole Dixon 30 Views

It’s easy to sign away your internet speed rights. Research shows that 91% of the broadband market is supplied and represented by the 5 largest ISPs by market share

But when you check the fine print of some of the big brand internet products, you’d be shocked what people sign up to. 

Consumers spend as little as 11 minutes a day making purchase decisions, which is unlikely to be enough time to decipher the jargon.

Speeds of “up-to”

Take the difference between “up-to” and “guaranteed” internet speeds – “up-to” is used to describe the maximum speed of an internet service, so it’s likely you won’t be hitting that for a portion of your connection. 

One example of a real broadband product that does this offers businesses download speeds of “up to 350mbps”. But when you look at the fine print, it shows the minimum download and upload you will receive is actually half of the advertised speeds – 175mbps download and 7mbps upload.

Sneaky. And perhaps one of the reasons the UK comes 47th in the ranking of broadband speeds worldwide.

 

Guaranteed speeds 

Gigabit Networks differs in this respect by instead offering you a minimum speed for ethernet products which is guaranteed at all times, even during peak internet usage hours. 

For example, our most popular product “Ethernet Flex” guarantees your business a minimum speed of 200mbps both ways (upload and download). With this product you also get the option to boost your speed when you need it the most for no extra cost, to 1Gbps.

That is the Gigabit Networks pure-fibre difference. 

 

When choosing an ISP, you get what you pay for and we recommend you carefully read the terms and conditions and fully understand what you’re receiving of your internet product before you purchase.

To see if your business premises can access the game-changing Ethernet Flex from Gigabit Networks (with no hidden T’s and C’s on internet speed), click here

 

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