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Gigabit Networks is now a proud sponsor of Burton and Derby (BaD) Community Radio

October 1, 2021
Chris Farrar

This month Gigabit Networks became a partner of BaD Community Radio – an online radio station committed to being the local voice for its community. 

Gigabit Networks aims to collaborate with BaD radio station to dig deeper into the community of Derby. 

The platform also provides an opportunity to spread awareness of the next-generation internet connectivity now available in the area. For many listeners, the Gigabit Networks launch means they now have access to 20-times faster broadband – enabling efficient home working and digital savvy users to surf the internet reliably on a day to day basis. 

“Smart technology now lies at the heart of almost everything we do. The partnership with BaD radio presents a unique chance to speak directly with the people of Derby to showcase the benefits of ultra-fast and ultra reliable connectivity into their homes.” said David Yates, CEO of Gigabit Networks.

Originally set up as Derby Community Radio, BaD radio represents Derby’s biggest breakfast radio show – broadcasting 7 days a week, 24 hours a day. The station is deeply rooted into the community of Derby and helps to showcase major talking points within the City.

“The station was set up to offer the listeners of Derby a choice of local information and entertainment. We want to offer a service that brings listeners and businesses together, and the sponsorship with Gigabit Networks now means we can continue to offer our services as well as grow our network significantly in the future.” said Darren Perrin, Managing Director of BaD radio.

Gigabit Networks works exclusively with CityFibre – the third biggest digital infrastructure provider in the UK – to deliver disruptive technology to the residential market of Derby. Its mission is to bridge the digital divide across the Midlands, starting with Derby and Coventry in Autumn 2021. And because the CityFibre network is new, prices for the world-grade internet speeds are now more affordable. 

Moving forwards in a post-pandemic world, Gigabit Networks and BaD radio hope to be collaborating together on outside broadcasts, interviews and business events that are at the heart of the communities in Burton and Derby.

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