In such a technologically advanced society, it’s almost impossible to remain untouched by the realm of superfast internet connectivity.
Very quickly, home broadband started to hold more and more importance to UK households, much like water, gas and electricity.
As we move further into 2022 and forward after the pandemic, priority and the expectations of most of the population has changed surrounding the internet, Wi-Fi access, and broadband speed.
After lockdown it was clear that hybrid working was here to stay for most of us as well as hybrid learning. On top of this, increased use of streaming services, new online leisure activities and all of the other innovations that we’ve seen in the past few years have repositioned most people’s thinking on the internet. It is clear that it should be accessible to all.
Paid TV service subscribers have reduced and shifted to streaming services. Netflix, Amazon prime, Hulu and various other regional OTT platforms offer high quality content that must be accessed with broadband. According to Statista, the number of households with Amazon prime in the UK has grown to 13.35 M in the 1st quarter of 2022 and Netflix with 17 M.
The number of tenants aged between 18-35 years has also increased. This demographic are known for a high usage of internet and are less accustomed to slow speeds or being offline and often need more bandwidth.
Online meetings and the ability to speak to friends and family over a Zoom call or video call has also reduced the issue of social isolation for older people or those who can’t leave their homes.
So clearly there are plenty of ways that internet keeps us connected as a society and in 2022 it is almost impossible to be productive without it – do you think internet connectivity could be classed as the 4th utility, or is it simply a luxury?
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