PureFibre Difference

On average, each employee lose 44 minutes every week due to poor broadband speeds and connectivity – That doesn’t sound like a lot but, if you have 10 employees that are all losing 44 minutes every week, that’s over 7 hours of lost productivity. You’re losing a day’s worth of productivity every week!

Check your contract for your guaranteed fix times. You’ll often see phrases like 48 working hours. That’s actually more than a week’s wait.

PureFibre is directly connected to your property with no obstacles. It’s very, very fast and reliable. Our PureFibre network (CityFibre’s UK network) is a brand new, state-of-art fibre network – designed with the utmost resilience and reliability support.

You also need to consider how many others are likely to be using a network that is bundled cheaply. Probably lots – which gives you what’s called contention. Our dedicated products are designed to be used by you – not you and your street.

You’ve probably seen some well-known household brands selling ‘fibre broadband’ at low prices. That’s because they’re really selling hybrid-fibre – a watered down version of what fibre is really supposed to be. Hybrid fibre uses copper wires to deliver the last part of a connection to the property – and copper slows the speed of your fibre lines.

All of our products are delivered on the same Ultrafast, Ultra-reliable, PureFibre network with easy upgrade paths to the next level of service, so your investment is future-proofed.