PureFibre Difference

Why PureFibre?

Gigabit is of course – faster than Megabit speeds. But what you need to be looking at is the quality of connection as well as the speed. And you want both to be guaranteed. PureFibre gives you this at lower prices than you imagine.


On average, each employee lose 44 minutes every week due to poor broadband speeds and connectivity – That doesn’t sound like a lot but, if you have 10 employees that are all losing 44 minutes every week, that’s over 7 hours of lost productivity. You’re losing a day’s worth of productivity every week!


Check your contract for your guaranteed fix times. You’ll often see phrases like 48 working hours. That’s actually more than a week’s wait.


PureFibre is directly connected to your property with no obstacles. It’s very, very fast and reliable. Our PureFibre network (CityFibre’s UK network) is a brand new, state-of-art fibre network – designed with the utmost resilience and reliability support.


You also need to consider how many others are likely to be using a network that is bundled cheaply. Probably lots – which gives you what’s called contention. Our dedicated products are designed to be used by you – not you and your street.


You’ve probably seen some well-known household brands selling ‘fibre broadband’ at low prices. That’s because they’re really selling hybrid-fibre – a watered down version of what fibre is really supposed to be. Hybrid fibre uses copper wires to deliver the last part of a connection to the property – and copper slows the speed of your fibre lines.


All of our products are delivered on the same Ultrafast, Ultra-reliable, PureFibre network with easy upgrade paths to the next level of service, so your investment is future-proofed.

Find out if you can get PureFibre in your area


Our mission is to bridge the digital divide for Midlands Residents and Businesses by delivering the fastest, most reliable internet connectivity available in the UK


3rd Floor, St. George’s House, 6 St George’s Way, Leicester, LE1 1QZ